Your Partner in Progress!
A CSO company with Marketing and Sales Solutions for Medical Devices and Equipments
Welcome to The MARSAL
One-Stop Solution for MEDICAL DEVICES Business & SERVICES
A Contract Sales Organization(CSO) is an efficient, flexible model—particularly for medical device and pharma companies—to quickly field shareable or dedicated sales forces with specialist expertise, cost efficiency, and advanced data tools, while mitigating fixed-cost burdens. But success depends on choosing the right partner, maintaining control over brand and compliance, and having clear performance measures.
medical devices 4 A's
“4 As” of medical devices—Availability, Accessibility, Appropriateness, and Affordability.
Availability, is when a medical device can be found on the medical device market.
Accessibility, refers to people’s ability to obtain and appropriately use good quality health technologies when they are needed.
Appropriateness, refers to medical methods, procedures, techniques, and equipment that are scientifically valid, adapted to local needs, acceptable to both patient and healthcare personnel, and that can be utilized and maintained with resources the community or country can afford.
Affordability. the extent to which the intended clients of a health service or product can pay for it.
Choosing a medical device is complex and requires a transparent process based on reason, evidence and
assessment of prioritized public health needs. Poor choices lead to inappropriate use or non-use of medical
devices and a waste of resources. Barriers to rational choosing of a medical device include fascination with
technology, aggressive marketing, high costs and inadequate information about the device. Possible solutions include improving access to information for decision-making and increasing the role of the biomedical engineer Doctor's or similar experts. Predict , Prevent, Diagnose and Cure illnesses .
